Each circle is a conversation within this topic, measured through up to 50 search terms using TikTok search results. Look for big, deep purple circles in the shaded top-left: compared with the other conversations here, they have larger audiences, less new competition, and new content that performs.
Every platform's conversations, ranked within each platform and then combined. Scores run 0–100 relative to the other conversations here, not raw views — a view doesn't mean the same thing on each platform. Top-left is still the sweet spot. Open a single platform for the real figures.
How to read this chart
Up = more total views, so a bigger audience. Right = more of the conversation's videos were posted in the last 90 days, so more creators are competing now.
Median views per video: what a typical video in the conversation earns. Bigger = typical videos do better.
New content performance. Pale = older videos dominate search. Deep purple = new videos earn more views than their share of the conversation.
Dashed lines sit at the median of this topic's conversations. The shaded top-left is the sweet spot: a big audience with little new content fighting for it.
The outlined circle is the conversation shown in the panel below. Tap any circle to switch.
We aim to refresh the data monthly, so trends and rankings stay current.